ZAINAB ALIYU: ‘A 40 UNDER 40 CEO’ REIMAGINING AFRICAN LUXURY THROUGH AABOUX

Zainab Aliyu is redefining African luxury with AABOUX, blending timeless design, ethical craftsmanship, and global ambition.

By Victoria Mgbanwa

Africa Creativity Fashion Craftsmanship Artisanal excellence Leadership.
Zainab Aliyu, CEO & Creative Director of AABOUX,
Zainab Aliyu, CEO & Creative Director of AABOUX,

As CEO & Creative Director of AABOUX, Zainab Aliyu has turned what began as a personal quest into a thriving luxury leather brand. A finance professional turned designer, she launched her first handbag in 2017, a decision born of creativity and clarity of purpose. Since then, she’s built a brand defined by stitch-less craftsmanship, ethically sourced leathers, and Lagos-based artisanal excellence.

Zainab broke through at international trade shows like Coterie NY in 2019, securing partnerships that positioned AABOUX alongside top global labels. Despite economic hurdles like currency volatility, she channels strategic insight and creative design to sustain growth. Her brand not only exports luxury but culture, and her Artisan Training & Development Program invests in Africa’s creative future.

Beyond aesthetics, Zainab leads with empathy, structure, and courage. Mentoring quietly to amplify others, serving on corporate boards, and shattering stereotypes through storytelling, she embodies what it means to define African-led innovation on a global stage.

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