GLOVO DRIVES DIGITAL INCLUSION IN NIGERIA, EMPOWERS THOUSANDS OF SMES AND COURIERS

Glovo fuels economic growth and digital transformation across Nigeria.

Glovo Nigeria Empowernment Smes Digital inclusion Growth.
Glovo Generates over ₦71 billion for its Local Partners, Supporting more than 2,200 Small and Medium Enterprises (SMEs)
Glovo Generates over ₦71 billion for its Local Partners, Supporting more than 2,200 Small and Medium Enterprises (SMEs)

Global tech platform Glovo is reshaping Nigeria’s digital economy, generating over ₦71 billion for its local partners and supporting more than 2,200 Small and Medium Enterprises (SMEs) in just three years of operation.

According to the company’s 2024 Yellow Effect Report, Glovo’s footprint in Nigeria has grown far beyond logistics, now standing as a catalyst for SME digitisation, youth employment, and financial inclusion. Since launching in 2021, the Barcelona-founded Quick Commerce (Q-commerce) company has helped over 6,000 local businesses transition to digital operations, with Lagos alone accounting for 70 per cent of Glovo’s national activity.

Lamide Akinola, General Manager for Glovo Nigeria, described the report as more than metrics. It’s a reflection of local impact: “This is a story of how innovation and local partnership can drive inclusive growth. Nigeria has not only embraced Glovo but shaped how we grow, serve, and innovate.”

Beyond revenue, Glovo’s influence runs deep in Nigeria’s tech-enabled ecosystem. Digital payments through the app surged by 55 per cent between 2021 and 2024, spurred by strategic partnerships with fintech players like Paystack and Salad Africa. Many Glovo-affiliated SMEs now attribute up to 25 per cent of their income to the platform.

In the fast-growing Q-commerce sector, Nigeria’s fastest-growing on the continent, with 76 per cent year-on-year growth in 2024, Glovo is playing a central role in redefining convenience and accessibility. The company’s sustainability-led model, “Grow, Give, Green,” underpins its inclusive expansion efforts, offering visibility campaigns, training, and new revenue streams for emerging businesses.

Also central to Glovo’s success is its courier network. With over 2,400 active riders across Nigeria, the platform has created meaningful earning opportunities for many couriers who now earn up to three times the national minimum wage. In 2024 alone, 80 couriers completed financial literacy training as part of Glovo’s upskilling initiatives.

Social impact remains part of Glovo’s DNA. In 2024, the platform distributed over 4,100 meals to underserved communities and collaborated with local NGOs to address food insecurity. Its Women in Tech initiative, delivered in partnership with SheCode Africa and the Lagos State Government, trained 100 young women in coding, platform economics, and business development.

Reni Onafeko, Head of Growth at Glovo Nigeria, said: “Our mission is simple: use tech to solve everyday problems and build pathways for growth. From ₦71 billion in partner revenue to the 55 per cent growth in cashless transactions, the numbers reflect a bigger truth: tech works best when people are at the center.”

Oscar Pierre, Glovo’s co-founder and CEO, echoed the sentiment: “What once seemed like a dream getting anything delivered within minutes has become a daily habit and a basic need.”

As Glovo looks to the future, the company is doubling down on its commitment to the Nigerian market, with plans to expand its Q-commerce innovation, deepen SME support, enhance rider welfare, and amplify community impact programs.

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