In an innovative approach to corporate social responsibility, Vivo Energy Uganda has transformed its Shell service stations into community hubs for blood donation through the ‘Fueling Hope’ initiative. 

This groundbreaking partnership with Uganda Blood Transfusion Services (UBTS) has not only helped alleviate the country’s persistent blood shortage but has also earned Vivo Energy Uganda the prestigious Best Partnership Award at the 2024 Vivo Energy Group Awards in Cape Town, South Africa.

By leveraging its extensive network of Shell stations, Vivo Energy Uganda has made blood donation more accessible, rallying customers, employees, and the wider community to contribute to a cause that directly saves lives. Over the past year, the initiative has collected more than 1,000 units of blood, a significant boost to Uganda’s healthcare system.

Joanita Mukasa Menya, Managing Director of Vivo Energy Uganda, emphasized the importance of reimagining business spaces as centers for social good.

“Winning the Best Partnership Award is a testament to the power of collaboration and shared purpose. Through 'Fuelling Hope,' we’ve not only strengthened our partnership with UBTS but also demonstrated the profound impact businesses can have in addressing societal challenges. This recognition inspires us to continue supporting the communities we serve." she said.

The impact of the initiative has been deeply felt by Uganda Blood Transfusion Services. Dr. Dorothy Kyeyune Byabazaire, UBTS Executive Director, highlighted how the partnership has helped stabilize blood supplies across health facilities.

“Vivo Energy Uganda has been an invaluable partner in addressing Uganda’s blood donation challenges. The 'Fuelling Hope' initiative has made a tremendous difference in replenishing our blood banks and saving countless lives. We thank Vivo Energy Uganda for their unwavering commitment to this cause." she said.

The success of ‘Fueling Hope’ sets a compelling precedent for how private sector collaboration can drive meaningful change. According to Valery Okecho, Corporate Communications Manager at Vivo Energy Uganda, the initiative’s triumph is rooted in collective action.

“The success of 'Fuelling Hope' reflects the incredible support of our customers, partners, and employees. By working together, we’ve turned our Shell service stations into spaces where hope is restored, and lives are saved. We are grateful for the trust placed in us to drive such impactful initiatives." Okecho noted.

As Vivo Energy Uganda celebrates this achievement, the company remains committed to sustaining and expanding the initiative, proving that corporate spaces can be powerful agents of transformation in society.